Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

Can we identify this motive/logo on the McLaren? : r/FormulaE

Ever Wondered What McLaren's Logo Stands For?

The history of our evolving logo

Kiwi Bird Badge

Ever Wondered What McLaren's Logo Stands For?

Ever Wondered What McLaren's Logo Stands For?

McLaren Logo and symbol, meaning, history, PNG, brand

Platinum Business Magazine - issue 101 by Platinum Business - Issuu

The new McLaren 750S supercar has a Kiwi button : r/newzealand