Halo Top beat Ben & Jerry's, brings in hundreds of millions in sales

Justin Woolverton just wanted to eat a whole pint of ice cream and not feel guilty. He came up with Halo Top and brought on pal Doug Bouton, and though they almost ran out of money and gave up, Halo Top is now one of the best-selling pints in America, once beating Ben & Jerry's and Haagen Dazs.

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Does Product Top Purpose? – Halo Top's 'full pint' vs Ben & Jerry's 'double dip