Heineken's Desperados Launches First Alcohol-Free Innovation, Desperados Virgin 0.0%

Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing the Desperados vibe to any occasion – all without the alcohol.

Botanical beverage innovations emerge across beverage categories, 2022-05-20

Growing through innovation

Non-alcoholic beer Archives - FoodBev Media

HEINEKEN® announces F1 World Champion Max Verstappen as new global 0.0 ambassador and new partnership with Red Bull Racing

Low and no alcohol The HEINEKEN Company

Botanical beverage innovations emerge across beverage categories, 2022-05-20

Alcohol-Free Beer Innovations : Desperados Virgin 0.0%

Alcohol Free – FAB News

Heineken announces global launch of Desperados non-alcoholic variant, Virgin 0.0%

Heineken's Desperados Launches New Creative Platform Go Desperados

Heineken to introduce non-alcoholic beer Heineken 0.0 nationwide

Factors shaping new product development for the no-alcohol category - IWSR