IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction

IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction - The New York Times

Wendy's Is Trolling IHOP On Twitter After Changing Its Name To IHOb

IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change

IHOP Market Research - 5 Things To Keep in Mind

IHOP isn't changing its name. It's just promoting its new line of burgers

IHOP changed its name to IHOb to promote its new lineup of burgers. They're shockingly good.

IHOP goes IHOb in social media blitz to draw the post-breakfast burger crowd - Los Angeles Times

IHOP is renaming things again. Here's why

Wendy's had a savage response to the IHOb name change

Why do you think IHOP is changing their name to IHOb? - Quora

IHOP Changes Name To IHOb To Emphasize Burgers