Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe

Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market.

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Chinese livestreamers set their sights on TikTok sales to shoppers in the U.S. and Europe

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Live commerce is transforming online shopping

Live commerce is transforming online shopping

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