Final Fantasy XIV free trial: demo or free first (half) month

I wanted to check out FFXIV for kicks and saw that there was a time-limited free trial. Thing is, it requires a token key to get in, but you need a code from the token management page under your account to set up the soft token, which the page says you have to own the game to get the code. Is

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Play FINAL FANTASY XIV's Free Trial

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Final Fantasy XIV free trial: demo or free first (half) month?

Downloads: Play FINAL FANTASY XIV's Free Trial