Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum

The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.

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Goldwater Law Firm TV Spot, 'Zoloft'

Schlesinger Law Offices TV Spot, 'Pelvic Mesh Warning'

Visionworks TV Spot, 'Perfect Pair'

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Myth buster: Connected TV advertising's major misperceptions

Ad tech eyes connected TV, but media buyers find limitations - Digiday

Behind The CTV Gold Rush Is An Ad Ecosystem Finding Its Feet

Marketers blending DOOH, CTV to drive home campaign messages

Ad-supported and free streaming options in focus amid recession fears