EA says loot boxes are 'surprise mechanics' and are as ethical as Kinder Eggs

Loot box controversy has been going on for years now but publishers are starting to get worried as governments around the world are starting to pay attention and are investigating how predatory these

EA: We don't call them loot boxes, they're surprise mechanics

What's in a Lootbox? EA Says Surprise Mechanics, Quite Ethical

Take-Two Contends at Conference That Loot Boxes Aren't Gambling

Video Game Features: The Great Loot Box Gamble

Electronic Arts: “They're not loot boxes, they're surprise mechanics.”, by Luke Freeman

EA Games: People Love Loot Boxes, Please Don't Make Them Illegal - The Escapist

EA reportedly says controversial in-game loot boxes are plain old fun - CNET

Loot boxes? EA Vice President Prefers You Call Them Surprise Mechanics

EA gets wrecked over lootboxes at UK government meeting

Loot Boxes Are Surprise Mechanics

EA: They're not loot boxes, they're “surprise mechanics,” and they're “quite ethical”, Page 4

EA: Our Loot Boxes Are Actually 'Surprise Mechanics' That Are 'Quite Ethical

At U.K. Parliament Hearing, Electronic Arts Says Its Loot Boxes Aren't Loot Boxes - Tubefilter

EA says use of 'surprise mechanics' (aka loot boxes) is 'ethical