Viral jumping game on China's WeChat draws big money from Nike

The jumping game, accessed via Chinese social messaging app WeChat, attracted over a million players within two weeks of its launch. Now international brands are leveraging that popularity.

A Mini-Game About Balls Just Went Viral on WeChat

Frameworks and Concepts

panda - Cute-Panda

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Frameworks and Concepts

Frameworks and Concepts

A Mini-Game About Balls Just Went Viral on WeChat

Mini program games in China report by daxue consulting

Nike, McDonald's Jump to Put Ads on Little Leaps Forward